Wellness & Business Design Div.

Providing functions and solutions in the beauty and personal care field

Wellness & Business Design Div.

In the beauty and personal care field, we have contributed to the creation of value as “Made in Japan” cosmetics through the operation of J-Beauty Technology Platform (J-BTP), a consortium with Japan’s leading ODM companies, and the logistics business for cosmetics raw materials. In addition to cosmetics, Mitsui Group’s comprehensive strengths are also used to provide the world with new technologies and discoveries, such as L8020 lactic acid bacteria. We will also take on the challenge of solving social issues, particularly ESG/SDGs and environmental issues, which are the demands of the times.

Creating premium cosmetics originating from Japan, and disseminating them to Asia and the world.

On the J-Beauty Technology Platform, Mitsui Group will help you to create Japan’s premium cosmetics and new business opportunities in cooperation with domestic ODM/OEM cosmetics manufacturers with world’s top technology, by understanding the concept and image that you want to express. Making full use of our network of Mitsui Group companies, partners, and customers around the world, we will provide support for points that you are not familiar with or regarding the know-how for overseas out-licensing practices.

L8020, a unique lactic acid bacteria that works on teeth

L8020 lactic acid bacteria was discovered by Professor Hiroki Nikawa at Hiroshima University, who identified lactic acid bacteria that showed strong antibacterial effects not on the intestines, but on bacteria that cause tooth decay and periodontal disease. It was named L8020 lactic acid bacteria after the 8020 movement to “keep at least 20 teeth at the age of 80 and beyond.” We are promoting the licensing business for L8020 lactic acid bacteria, an intellectual property of Hiroshima University.

Etak, a barrier against viruses and bacteria with an antimicrobial effect

Etak is an ethoxysilane-based antimicrobial agent developed by Professor Hiroki Nikawa at Hiroshima University to provide long-lasting antimicrobial protection for dental restorations. We are promoting the licensing business of Etak, which is unique in its ability to immobilize antibacterial and antiviral agents on the surface of various objects for long periods of time.

BioApatite, a bio-based material that breathes new life into eggshell, an unnecessary resource

Developed by BIOAPATITE, Inc., BioApatite eggshell membrane extract using domestic waste eggshells is a bio-material that contributes to social needs and issues such as environmental responsiveness from the perspective of “upcycling,” or the utilization of unused resources. Compared to mineral-derived hydroxyapatite, it is about 4 times more bioactive and has high adsorption performance. We are focusing on expanding sales of BioApatite while grasping market needs.

Description of business strengths and initiatives

Capital and business alliance with Ands Corporation

In 2020, we invested in Ands Corporation, which operates a cosmetics manufacturing and sales business. The company is a cosmetics manufacturer that helps customers love themselves more in the beauty-related field, with the business objective of enriching the hearts and smiles of each and every customer. It is a unique company that operates both in-house brand development and ODM within the same company. By utilizing the company’s innovative cosmetics development capabilities, which place it among the best in the industry in the skincare field, we will provide value to brand owners around the world.

Description of business strengths and initiatives image2

If you have unique products or technologies in the beauty and personal care field, and are wondering about how to commercialize or expand your technology, please contact us. Let us help you resolve your concerns by making full use of Mitsui Group’s network. Also, please feel free to contact us if you are concerned about solving social issues such as environmental problems or commercializing your business.

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Wellness Businessdesign Div.